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      <image:caption>page 1/17 of an instructional guide for booking a candle making session at Chappelle and Co.</image:caption>
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      <image:caption>page 2/17 of an instructional guide for booking a candle making session at Chappelle and Co.</image:caption>
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      <image:caption>page 3/17 of an instructional guide for booking a candle making session at Chappelle and Co.</image:caption>
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      <image:caption>page 4/17 of an instructional guide for booking a candle making session at Chappelle and Co.</image:caption>
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      <image:caption>page 5/17 of an instructional guide for booking a candle making session at Chappelle and Co.</image:caption>
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      <image:caption>page 6/17 of an instructional guide for booking a candle making session at Chappelle and Co.</image:caption>
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      <image:caption>page 7/17 of an instructional guide for booking a candle making session at Chappelle and Co.</image:caption>
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      <image:title>Portfolio - Technical Writing</image:title>
      <image:caption>page 8/17 of an instructional guide for booking a candle making session at Chappelle and Co.</image:caption>
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      <image:title>Portfolio - Technical Writing</image:title>
      <image:caption>page 9/17 of an instructional guide for booking a candle making session at Chappelle and Co.</image:caption>
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      <image:title>Portfolio - Technical Writing</image:title>
      <image:caption>page 10/17 of an instructional guide for booking a candle making session at Chappelle and Co.</image:caption>
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      <image:title>Portfolio - Technical Writing</image:title>
      <image:caption>page 11/17 of an instructional guide for booking a candle making session at Chappelle and Co.</image:caption>
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      <image:title>Portfolio - Technical Writing</image:title>
      <image:caption>page 12/17 of an instructional guide for booking a candle making session at Chappelle and Co.</image:caption>
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      <image:title>Portfolio - Technical Writing</image:title>
      <image:caption>page 13/17 of an instructional guide for booking a candle making session at Chappelle and Co.</image:caption>
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      <image:title>Portfolio - Technical Writing</image:title>
      <image:caption>page 14/17 of an instructional guide for booking a candle making session at Chappelle and Co.</image:caption>
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      <image:title>Portfolio - Technical Writing</image:title>
      <image:caption>page 15/17 of an instructional guide for booking a candle making session at Chappelle and Co.</image:caption>
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      <image:title>Portfolio - Technical Writing</image:title>
      <image:caption>page 16/17 of an instructional guide for booking a candle making session at Chappelle and Co.</image:caption>
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      <image:title>Portfolio - Technical Writing</image:title>
      <image:caption>page 17/17 of an instructional guide for booking a candle making session at Chappelle and Co.</image:caption>
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  <url>
    <loc>https://www.anahand.com/portfolio/design-presentation-powerpoint</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-27</lastmod>
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      <image:title>Portfolio - Design Presentation (PowerPoint)</image:title>
      <image:caption>Hello. Today I will be discussing what a focal point is, the term’s history, how it is applied to digital design, and its uses. (slide 1/14)</image:caption>
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      <image:title>Portfolio - Design Presentation (PowerPoint)</image:title>
      <image:caption>The term “focal point” has a general meaning and a meaning within the context of art and design. Generally, the focal point is where all elements converge to create a center of activity or attention (Harvest Print &amp; Marketing Solutions, 2019). This definition can be applied to math, philosophy, physics, and more. In design, the focal point is what we want our audience to focus on; also known as emphasis. A focal point in art and design can be created by converging elements, as the general definition states, but it can also be created in other ways which we will cover today. (slide 2/14)</image:caption>
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      <image:title>Portfolio - Design Presentation (PowerPoint)</image:title>
      <image:caption>A focal point establishes dominance over every other element on the page (Bradley, 2015). It draws the eye of the viewer towards itself. This effect can be done in many ways. Some of these ways are shown here. If a focal point uses size to its advantage, it is usually much bigger than the other elements. It could be smaller but other elements would likely have to be at play to draw the viewer towards the focal point. A focal point can also be created with an unusual shape. It could be lighter or darker than everything else, have a different texture, have a level of saturation that stands out, face a certain direction, or it could use white space in a unique way. While it is possible for a focal point to use only one method of establishing dominance, it is very rare and would have to be a very simple design. Usually, a focal point uses multiple methods to draw the viewer’s eye. (slide 3/14)</image:caption>
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      <image:title>Portfolio - Design Presentation (PowerPoint)</image:title>
      <image:caption>In this example, the bright circle is the focal point. By just glancing at it this image, you can tell this is true because the circle is what your eyes are drawn to first. It almost looks like it weighs more. This phenomena is actually called visual weight. The greater an element's visual weight, the more it draws you in. This concept can be used to make a focal point. Let's break down why this circle has the most visual weight and how it becomes our focal point. It is likely that the red circle and the red squares have the same hue but what makes the color of the circle stand out is its saturation. The saturation is much higher in the circle than in any other shape. Both saturation variations stand out against the grey squares because of their difference in hue but the circle is much more vibrant and has a stronger pull. The circle is also the largest figure in the image. This makes it dominate the other elements of the image. The circle is a different shape than every other element and has less white spice between it and the other shapes around it than any of the squares have between each other. All together, these aspects of the circle give it the mot visual weight and therefore, make it the focal point of this example. (slide 4/14)</image:caption>
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      <image:title>Portfolio - Design Presentation (PowerPoint)</image:title>
      <image:caption>It is unclear when the term “focal point” adopted the meaning it has in art and design today. The first record of its use is by the philosopher, William Molyneux, in his writings in the 1600s (Oxford English Dictionary, 2016). Although the term, with its current definition, has not been around for a long time, the concept of a focal point in art dates to at least ancient Greek and Roman mythological art (Fiveable, 2024). Focal points were used in ancient Greek and Roman art to tell the stories of the gods and heroes. Focal points made the audience ask questions that formed stories. Who is the subject? Why are they important? How does everyone else interact with the focal point? (slide 5/14)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69e7f2246db023782bb53e51/5d19f60a-1826-410f-ac8b-a08b7d8643e9/Hand_DesignPresentation_Page_06.jpg</image:loc>
      <image:title>Portfolio - Design Presentation (PowerPoint)</image:title>
      <image:caption>In digital design we focus on sending messages and telling stories. Rather than telling a story through words, we communicate mostly with art. Sometimes there is text in digital design, but it must be designed with the same precision as any other aspect of a digital design piece. If the text in a piece is the most important element, it must become a focal point. Text can take on any of the elements that create dominance which we have already discussed. It can be brighter, heavier, bigger, textured etc. Whether it is text or graphics that becomes the focal point, we are still telling a story. That is why the inverted pyramid of writing is a great tool to guide us towards our focal point. Our focal point is at the top of the inverted pyramid. As it does on the pyramid, it should dominate the rest of the piece. We can then decide what are the second most important aspects and make them less dominate than the focal point but more dominate than the other elements. This is called hierarchal design (Bradley, 2015). We can use this method to guide our audience around our art and tell them a story. (slide 6/14)</image:caption>
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      <image:title>Portfolio - Design Presentation (PowerPoint)</image:title>
      <image:caption>As we’ve covered, the focal point starts our story. We’ve also covered the questions we ask ourselves to decide what our focal point should be. Just as important, however, is what questions our focal point will make our audience ask themselves. As the ancient Greeks and Romans demonstrated, focal points lead to questions which lead to stories. Especially if there is no text in a digital design, the questions the audience ask themselves will fill in the story or message for them. This is why dominance, and visual weight must be clear. Our audience should question why the focal point varies so strongly from the rest of the elements. (slide 7/14)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69e7f2246db023782bb53e51/07363fd7-4e67-4fd1-8e49-a31e1f6a7ffc/Hand_DesignPresentation_Page_08.jpg</image:loc>
      <image:title>Portfolio - Design Presentation (PowerPoint)</image:title>
      <image:caption>Sometimes the best way to learn about art is to go back to the classics. What is the most important aspect or the aspect that starts the story in this image? It is the beheading, and it is more than just the brutality of the image that draws us to it. Everything in Artemisia Gentileschi’s Judith Decapitating Holofernes points to Holofernes’s head. The directional lines Gentileschi creates in the image are not obvious and geometric, but they subconsciously guide us. Every figure is angled towards Holofernes’s head. Even the drips of blood and the folds in the bed sheets tell us to look at Holofernes’s decapitation (LibreTexts, 2024). Despite its brutality, we cannot look away and this is what Gentileschi intended for her audience. (slide 8/14)</image:caption>
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      <image:title>Portfolio - Design Presentation (PowerPoint)</image:title>
      <image:caption>Let's look at a piece that appears to lack any straight lines. In Wheat Fields with Cypresses, Vincent van Gogh creates a focal point in a very different way than Artemisia Gentileschi. Van Gogh paints with obvious paint strokes and shows the world in swirling colors. However, there are still directional lines in this painting. The incline in the hill and the increasing density of other elements that lead to the tall cypress tell us that the tall cypress is the focal point. These are implied lines. They guide the viewer from point A to point B without drawing a physical line (Scott, 2019). However, implied lines do not usually make a focal point alone. The tall cypress has the darkest color value of all the elements, creating contrast and therefore dominance and visual weight. It is also the largest element and stretches high into the sky unlike any other element of the painting (Content, 2023). (slide 9/14)</image:caption>
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      <image:title>Portfolio - Design Presentation (PowerPoint)</image:title>
      <image:caption>Here we have a piece of digital art which demonstrates the use of story telling through focal points in digital design. Despite the person being the smallest element of the piece, our eyes are drawn to it first. Why is this? For one, humans are always drawn to people and faces in art. We even often see faces in art where they are not intended. Another reason we are drawn to the figure is the use of blocked white space behind him and darkness in front of him. He becomes the most interesting aspect of the composition to look at because he is detailed. Finally, we come back to directional lines. The cliff above the figure and the stairs behind him point to the man (Levin, 2015). But what story does this focal point tell? When we look at this man we ask questions. Why is he so small? How high up his he? How far does he have left to go? We end up with a feeling of isolation and an impression of the impossibility of the task the man is trying to complete. Everything around him is so large and blocky. It becomes overwhelming in comparison to the climbing figure. (slide 10/14)</image:caption>
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      <image:title>Portfolio - Design Presentation (PowerPoint)</image:title>
      <image:caption>The final example we will look at is a web page. This page is a great example of how to incorporate text into digital design while maintaining the importance of a focal point. In this example we can apply the inverted pyramid of writing guide. We can tell by the text in the design that An Event Apart wants us to see them as a people-focused community. So, they make the focal point an image of their community. An Event Apart prioritizes making their audience feel welcome over giving details about their convention, aiming to draw people in. We can tell the image is the focal point because of its visual weight and its priority at the top of the page (Bradley, 2015). Most of the page is made up of light colors and small text. The image at the top of the page is a contrast to the other elements. It is darker and larger than anything else on the page. The image also draws our attention to what An Event Apart wants to show us next which is their slogan. Their slogan is planted within the image and is a bright white to create more contrast. This creates visual hierarchy (Bradley, 2015). The focal point is most important and the slogan, the second most important element, is the second most dominant. The less important information follows in the same hierarchal fashion. (slide 11/14)</image:caption>
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      <image:title>Portfolio - Design Presentation (PowerPoint)</image:title>
      <image:caption>In summary, a focal point in art and design is what we want out audience to focus on. It is also known as “emphasis” As a general term, it is where all elements converge to make a point of focus. The application of the term to art and design was not used until recently but we can see the application of the idea throughout history. Dominance, visual weight, and visual hierarchy are what allow focal points to tell our stories and deliver our messages. By creating a focal point which gets our audience to ask questions about the most important element of our design, we can get the audience to piece together the design’s intentions. (slide 12/14)</image:caption>
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      <image:caption>questions slide (slide 13/14)</image:caption>
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      <image:title>Portfolio - Design Presentation (PowerPoint)</image:title>
      <image:caption>references slide (slide 14/14)</image:caption>
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    <loc>https://www.anahand.com/portfolio/project-one-f5w4d-re2cf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-27</lastmod>
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      <image:title>Portfolio - Beer Garden App (UX Design)</image:title>
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      <image:title>Portfolio - Beer Garden App (UX Design)</image:title>
      <image:caption>opening title card (slide 1/43)</image:caption>
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      <image:caption>project preview overview (slide 2/43)</image:caption>
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      <image:caption>project problem/goal overview (slide 3/43)</image:caption>
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      <image:caption>project role overview (slide 4/43)</image:caption>
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      <image:caption>understanding the user title card (slide 5/43)</image:caption>
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      <image:caption>competitive audit gaps graphic (slide 7/43)</image:caption>
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      <image:caption>user research pain points (slide 8/43)</image:caption>
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      <image:title>Portfolio - Beer Garden App (UX Design)</image:title>
      <image:caption>brew digital wireframe (slide 26/43)</image:caption>
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      <image:caption>menu digital wireframe (slide 27/43)</image:caption>
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      <image:caption>news digital wireframe (slide 28/43)</image:caption>
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      <image:caption>chat digital wireframe (slide 29/43)</image:caption>
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      <image:title>Portfolio - Beer Garden App (UX Design)</image:title>
      <image:caption>low-fidelity prototype path outline (slide 30/43)</image:caption>
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      <image:caption>usability study findings (slide 31/43)</image:caption>
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      <image:caption>refining the design title card (slide 32/43)</image:caption>
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      <image:caption>mockup navigation changes (slide 33/43)</image:caption>
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      <image:caption>mockup homepage changes (slide 34/43)</image:caption>
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      <image:caption>mockup accessibility changes (slide 35/43)</image:caption>
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      <image:caption>mockup item details changes (slide 36/43)</image:caption>
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      <image:caption>mockup changes overview (slide 37/43)</image:caption>
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      <image:caption>high-fidelity path overview (slide 38/43)</image:caption>
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      <image:caption>accessibility considerations (slide 39/43)</image:caption>
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      <image:caption>going forward title slide (slide 40/43)</image:caption>
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      <image:caption>takeaways (slide 41/43)</image:caption>
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      <image:caption>next steps (slide 42/43)</image:caption>
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      <image:caption>lets connect (slide 43/43)</image:caption>
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